Whiten your Smile & Help a Child
March through June, participating dental practices donate 100% of teeth whitening proceeds to the Smiles for Life Foundation to help children in need.
Schedule a whitening appointment
March through June, book a professional teeth whitening appointment at a participating dental practice.
Professionally whiten your smile
Receive a professional whitening treatment using donated products from Opalescence.
Whitening payment becomes a donation
Every dollar from your whitening treatment is donated to the Smiles for Life Foundation to support children’s charities.
About Us
We create smiles far beyond the dental chair
Smiles for Life gives dental practices a meaningful way to serve their communities through a shared mission of generosity and care.
At the heart of the program is our annual four-month whitening campaign where practices whiten smiles and donate 100% of proceeds to local, national, and global charities. Many practices also extend their impact through humanitarian dental trips and additional charitable giving.
The Smiles for Life Foundation is the official charitable program of the Crown Council
SOME OF OUR Supported Causes
Our Impact
Dentistry doing good— by the numbers
Since 1998, the Smiles for Life Foundation has helped dental professionals turn everyday care into extraordinary impact. What began as a simple idea has grown into one of dentistry’s most meaningful charitable movements, supporting children’s charities locally and around the world.
Committed to supporting children in need
100% of whitening proceeds are donated to the Smiles for Life Foundation supporting children’s charities nationally and around the world.
Get Involved
If you’re a dentist, join this year’s whitening campaign!
The 2026 Smiles for Life Campaign gives dental practices a simple, proven way to support children’s charities while engaging patients and growing their practice.
Each participating practice receives a turnkey campaign kit designed to make charitable whitening easy, fun, and effective, from in-office materials to patient-facing messaging that clearly explains the mission and impact.
This year’s campaign runs March through June and includes everything your team needs to launch with confidence, rally patients around a meaningful cause, and make a measurable difference.
CORPORATE PARTNERS
Inspiring Smiles for Life Stories
Behind every donation is a story of children supported, communities strengthened, and dental teams coming together to make a lasting difference. These are the stories of Smiles for Life:
Turning Smiles Into Hope in Houston
Montz & Maher Dental Group raised over $44,000 through their Smiles for Life whitening campaign, supporting Candlelighters Houston and children with cancer in the Houston area.
Serving Together, Changing Lives
Grace Kemmet shared stories and images from a Crown Council humanitarian trip, highlighting the power of service, connection, and the lasting impact on both the communities served and the teams who go.
Ready to make an impact?
FIND OR BE a participating dentist and help change lives through Smiles for Life.