The 2021 Smiles For Life campaign is still months away, but it’s never too soon to prepare for it.

Smiles For Life, if you haven’t heard, is an annual charity event sponsored by the Crown Council. Participating dentists in the United States and Canada offer special teeth whitening services, and the money they raise goes directly to Smiles For Life.

“Smiles for Life works very simply,” Crown Council director Greg Anderson explained to participating dentists. “Ultradent provides the whitening material. You provide the professional service. The patient directly contributes to the Smiles for Life Foundation for the cost of the whitening.”

Ultradent is the maker of Boost in-office teeth whitening and Opalescence® take-home trays. The results they deliver are fantastic!

Smiles For Life has raised more than forty million dollars since it began in 1998. All of it benefits hundreds of children’s charities.

The next Smiles For Life campaign begins on March 1, 2021, and runs through June. If you are a dentist who would like to take part, please use this convenient sign-up form. Patients can find a participating dentist by following this link. You can also help spread the word by paying a visit to the Smiles For Life Facebook page.

The Smiles for Life Foundation is the charity arm of the Crown Council, an association of dental professionals committed to promoting oral health, fighting oral cancer, and to serving their communities and children’s charities.