The annual Smiles For Life campaign has been a resounding success since it launched more than twenty years ago. To date, it has raised more than forty million dollars, and all of it goes to children’s charities.
The secret to its success really is no secret. Established by the Crown Council, hundreds of dentists throughout the United States and Canada take part each year. From March through June they whiten the teeth of patients. Rather than pay the dentist, these patients donate to Smiles For Life.
Their donations support such worthy organizations as Feed the Children, St. Jude’s Children’s Hospital, and the Ronald McDonald House, to name just a few. Kids who are seriously ill, disabled, and underprivileged benefit.
The more dentists who paraticipate in Smiles For Life, of course, the greater its success. “Imagine if every practice recommended the Smiles For Life campaign to just one other practice!” said Crown Council Managing Director Greg Anderson. “We could double the amount of money we raise in a year if everybody just recommended just one more practice.”
Interested dentists can find out more about participating in Smiles For Life. Please visit the Smiles For Life Facebook page to help spread the word!
The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.
