The 2021 edition of Smiles For Life campaign is underway! From now through June, hundreds of Crown Council dentists throughout North America will be whitening teeth to raise money to benefit children’s charities.
The last twelve months has been a year like no other. But we are focused on right now, and forging full steam ahead!
“Smiles for Life,” says Crown Council Managing Director Greg Anderson, “is one of the most successful and long-lasting and unique charitable campaigns in all of dentistry – now well into its third decade.”
Since it began in 1998, Smiles For Life has raised some forty-five million dollars for children’s charities. Participating dentists offer teeth whitening services, but instead of paying the dentist, patients contribute directly to the Smiles For Life Foundation. The Foundation, in turn, distributes the money to charities like St. Jude’s Children’s Hospital, Ronald McDonald House, the Garth Brooks Teammates for Kids Foundation, and many others.
Dentists are supplied with everything they need at no cost, thanks to Ultradent, the maker of Opalescence and other whitening products. “They not only donate all of the whitening kits,” Greg Anderson explained. “They donate all of the costs of getting those to” participating dentists, as well as promotional materials.
Anyone can find a participating dentist by following this link. You can also help to spread the word by paying a visit to the Smiles For Life Facebook page.
The Smiles for Life Foundation is the charity arm of the Crown Council, a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.
