There may be no better way to serve your community and your patients at the same time, than the Smiles For Life campaign. The 2021 edition will be here before you know it, and the time to start planning is now!

Smiles for Life uses teeth whitening to help children's charitiesSmiles For Life runs each year from March 1 to June 30. The proceeds benefit children’s charities. It has raised many millions of dollars over the years!

It works like this: Ultradent, the maker of Opalescence teeth whitening products and other dental materials, donates whitening materials free of charge. Participating dentists use them to whiten the smiles of their patients. But instead of paying the dentist, their payment goes directly to the Smiles For Life Foundation.

Smiles for Life; whiten teeth to help a children's charity of your choice“Over the years we’ve witnessed incredible experiences unfold for many practices, patients, team members, and many worthy children’s charities,” a Smiles For Life spokesman said. “And it’s a great way to market your dental practice!”

Participating dentists receive everything they need in a big box filled with ready-to-use promotional materials. It’s all designed to generate excitement within your practice, and in your community. The money raised is distributed to such charities as Feed the Children, Ronald McDonald House, and many others.

Interested dentists can use a convenient sign-up form, and patients can find a participating dentist by following this link. You can also help to spread the word by paying a visit to the Smiles For Life Facebook page.

The Smiles for Life Foundation is the charity arm of the Crown Council, an association of dental professionals committed to promoting oral health, fighting oral cancer, and to serving their communities and children’s charities.