The annual Smiles For Life Campaign is a great example of a win-win situation. Participants get a brilliant new smile after having their teeth professionally whitened, and their payments support needy children all over the world.

Smiles for Life; whiten teeth to help a children's charity of your choiceHundreds of dental practices in the United States and Canada take part in the Smiles For Life campaign, which has run from March through June every year since 1998. More than forty million dollars have been raised, with 100% of it going directly to the Smiles For Life Foundation.

Does it get any better than that? As a matter of fact, it does! It’s great for participating practices. Studies show that charitable causes like Smiles For Life are a real shot in the arm for employee morale.

“Over the years we’ve witnessed incredible experiences unfold for many practices, patients, [and] team members,” said one participant. “And it’s a great way to market your dental practice through top of the line awareness, and through doing good in your community.”

All of the whitening material participating dentists use is donated by Ultradent, the leader in professional teeth whitening products for more than twenty-five years. Their product line includes Opalescence and Opalescence Go.

You can sign up your practice for next year’s Smiles For Life campaign by following this link.

The Smiles For Life Foundation distribute all funds to approved charities, including Feed the Children, St. Jude’s Children’s Hospital, and Ronald McDonald House.

The Smiles For Life Foundation is the children’s charity arm of the Crown Council, an alliance of dental professionals who are committed to promoting oral health, fighting oral cancer, and to serving their communities through charitable work.