Back in the 1990s someone had a stroke of genius, and created Smiles For Life.

Smiles For Life is the charitable arm of The Crown Council. Since it began in 1997 it has raised more than forty million dollars to benefit children’s charities all over the world.

Its flagship event is the Smiles For Life Campaign, which runs each year from March 1 through June. With the help of Ultradent, the makers of dental products like Opalescence™ Boost™, dentists in the United States and Canada whiten the teeth of their patients. The proceeds go to St. Jude’s Children’s Hospital, Ronald McDonald House, and many other charities.

Smiles For Life also sponsors humanitarian trips to developing countries like The Dominican Republic. “I guess the question is, why would somebody do something like this?” said one dentist during a visit there in 2017. “I believe that we’re all given certain gifts. And I think it’s important, whatever your gift is, to share it and participate and contribute.”

“It’s an experience that’s really indescribable,” another dentist added. “You can’t put words to it.”

Sharing your dentistry gifts can be as simple as taking part in the Smiles For Life teeth whitening campaign. Find out how you can! Please visit the Smiles For Life Facebook page to help spread the word!

The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.