Smiles For Life is the annual campaign to raise money for the benefit of children’s charities. It has raised more than forty-four million dollars since launching back in 1998.

Smiles for Life uses teeth whitening to help children's charitiesThe campaign relies on the teeth whitening skills of dentists all arcoss the United States and Canada. They donate their time to whiten the teeth of their patients. Instead of paying the dentist,  the patients make a donation to Smiles For Life.

It’s the brainchild of the Crown Council, but it would not be possible without teeth whitening kits from Ultradent, a global dental manufacturing company. “One thing I would like to say about Ultradent,” said Crown Council Managing Director Greg Anderson. “Remember that they give us these kits absolutely free.”

Ultradent’s whitening products include Opalescence™ Boost™ in-office power whitener, Opalescence Go™ prefilled whitening trays, and Opalescence™ PF tooth whitening which is used in custom-made trays.

The money raised by Smiles For Life supports the Garth Brooks Teammates for Kids Foundation, Feed the Children, St. Jude’s Children’s Hospital, the Ronald McDonald House, and many more.

Smiles For Life runs each from from March through June. Interested dentists can find out more about Smiles For Life participation. Please visit the Smiles For Life Facebook page to help spread the word!

The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.