For more than 20 years, the Smiles for Life Foundation has been improving lives in more ways than one. Every March-June, a passionate group of Crown Council dentists and dental professionals whiten patient’s smiles for free. The patients donate to a charitable cause, further expanding the web of empathy and service that Smiles for Life thrives on. This has resulted in Smiles for Life donating to over 700 individual children’s charities. As co-founder Steve Anderson states:
“Programs like Smiles for Life do a lot of good. For the practice, for the team, for the patients who participate, and especially for the people and the programs that benefit from those charitable dollars.”
What he’s referring to, particularly in that last sentence, are Smiles for Life’s many social projects. The organization has sponsored humanitarian trips to developing nations like Dominican Republic, making sure to spread the joy of a beautiful smile as far and wide as possible. This has resulted in changed smiles and transformed lives.
By creating and surrounding your clinic or dental practice with a thriving, grateful community, you are more likely to see patients walk through the door. In this new advertising market, customers no longer simply want products and services that are accessible and effective. They also want to know that, while they’re sitting in the chair and working on their own appearance or health, they are also helping others around them. Often, patients prioritize businesses that focus on the charitable arm of their endeavors.
This is exactly what the Crown Council’s Smiles for Life charity stands for: doing good. The organization offers partners a chance at both strengthening their community bonds, and attracting new customers to their business. Smiles for Life works with St. Jude’s Children’s Hospital, the Garth Brooks Teammates for Kids Foundation, and many other organizations.
You can follow this link to find a participating Crown Council dentist near you. Interested dentists can find out more. We also invite you to visit the Smiles For Life Facebook page to help spread the word!
The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and serving their communities and children’s charities.
