The 2020 edition of the Smiles For Life campaign is now just a few months away, and marks the twenty-second year of the Crown Council’s flagship event.
Since 1998 participating dental practices in the United States and Canada have raised more than forty million dollars for Smiles For Life by whitening teeth. Instead of paying the dentists, patients make a donation directly to Smiles For Life.
The funds are distributed to approved children’s charities, including St. Jude’s Children’s Hospital and Ronald McDonald House.
“We have two great partners with Smiles For Life,” said the Crown Council’s Greg Anderson. “One is Ultradent. Ultradent provides us with whitening material for absolutely no cost.” Ultradent products include Opalescence and Opalescence Go; the company is the leader in professional teeth whitening products.
“The second is My Social Practice,” Anderson continued. “They donate all of the design of all of the marketing materials for the campaign, and we owe them a great debt of gratitude.” My Social Practice provides the dental industry with social media marketing solutions.
Smiles For Life begins in March and runs through June. You can sign up your dental practice for the Smiles For Life campaign by following this link.
Crown Council is an alliance of dental professionals committed to promoting oral health, fighting oral cancer, and serving their communities through charitable work.
