If you marked your calendars, as we mentioned in our previous blog post, then you know: Smiles For Life has officially started. This wonderful campaign creates a web of empathy and social service between doctors, patients, and donation recipients in the developing world. If you’re new to this process, you might think this is a simple donation campaign, but you’d be wrong! Smiles For Life doesn’t just benefit society; it can benefit your dental practice as well.
Right now, doctors everywhere are whitening the smiles of their patients for free and reaping the benefits of a stronger community bond. The patients, in turn, are making donations to Smiles For Life, which are then put towards humanitarian dentistry efforts abroad. We want to inform you of all the benefits this campaign has to offer your practice.
The Benefits of a Successful Campaign
- Patient Trust: In this new digital marketing world, one that cares about social accountability and responsibility more than ever before, it is crucial to foment patient trust. By providing such crucial services for free, in the spirit of empathy, you can let your patients know where your priorities lie. This, in turn, can incentivize their continued business, as they will feel positively about your leading role in the community.
- Marketing: The Smiles For Life campaign has raised over 45 million for associated charities, and has sponsored several humanitarian trips to Dominican Republic and Guatemala. What does this mean for your practice? A far-reaching platform that can get your name and brand out, associating you with one of the most influential group of dentists in the world.
- Easy Process: Our practice provide dental practices a model to ‘do good’ through well-designed, easy-to-implement, charitable activities. Both our Smile Whitening and Clear Aligner campaigns are easy to take part in.
If you’ve already joined up, keep your marketing materials close and assemble your dental team. It’s time to do good! If you haven’t, don’t let another year pass you by. Take this great opportunity to lead your community, market your practice, and change the lives of those who need it most.
Interested dentists can find out how to get involved. Please visit the Smiles For Life Facebook page to help spread the word!
The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.
