For more than 20 years, the Smiles for Life Foundation has been improving lives in more ways than one. Every March-June, a passionate group of Crown Council dentists and dental professionals whiten patient’s smiles for free. The patients donate to a charitable cause, further expanding the web of empathy and service that Smiles for Life thrives on. This has resulted in Smiles for Life donating to over 700 individual children’s charities. As co-founder Steve Anderson states:

“Programs like Smiles for Life do a lot of good. For the practice, for the team, for the patients who participate, and especially for the people and the programs that benefit from those charitable dollars.”

What he’s referring to, particularly in that last sentence, are Smiles for Life’s many social projects. The organization has sponsored humanitarian trips to developing nations like Dominican Republic, making sure to spread the joy of a beautiful smile as far and wide as possible. This has resulted in changed smiles and transformed lives.

By creating and surrounding your clinic or dental practice with a thriving, grateful community, you are more likely to see patients walk through the door. In this new advertising market, customers no longer simply want products and services that are accessible and effective. They also want to know that, while they’re sitting in the chair and working on their own appearance or health, they are also helping others around them. Often, patients prioritize businesses that focus on the charitable arm of their endeavors.

This is exactly what the Crown Council’s Smiles for Life charity stands for: doing good. The organization offers partners a chance at both strengthening their community bonds, and attracting new customers to their business. Smiles for Life works with St. Jude’s Children’s Hospital, the Garth Brooks Teammates for Kids Foundation, and many other organizations.

You can follow this link to find a participating Crown Council dentist near you. Interested dentists can find out more. We also invite you to visit the Smiles For Life Facebook page to help spread the word!

The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and serving their communities and children’s charities.

The Crown Council’s Smiles For Life children’s charity has raised many millions of dollars in the more than two decades it has been active. We usually describe the distribution of that money in general terms: it goes to St. Jude’s Children’s Hospital, Ronald McDonald House, and Garth Brooks’ Teammates for Kids, among others.

But the money also helps to support humanitarian trips to developing countries like the Dominican Republic. Participating dentists volunteer their skills to help improve the dental health of the people living there.

One of the dentists who took part described it this way: “It’s important, whatever your gift is, to share it, and participate, and contribute.”

Smiles For Life raises money through its annual Smiles For Life teeth whitening campaign. From March through June, dentists across the United States and Canada whiten the teeth of their patients. Instead of paying the dentist, though, the patients make a contribution to Smiles For Life, which in turn distributes the money to worthy children’s charities.

Interested dentists can find out how to take part. Please visit the Smiles For Life Facebook page to help spread the word!

The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.

The Smiles For Life campaign is focused primarily on helping kids in need. Thousands of dentists in the United States and Canada take part every year, donating their time and talent to whiten the smiles of their patients for free. The patients, in turn, make a charitable donation to Smiles For Life.

That is as it should be. But when dentists are doing it right, their Smiles For Life patients can become patients for life.

“If you’re not careful, you’ll be tempted to treat Smiles For Life patients like they’re different from a new patient,” says Smiles For Life co-founder Steven J.Anderson.

That, he says, can be a trap. He recommends treating these patients like you expect them to be there for the long haul. Get to know each one, along with their dental health goals. Afterward, invite them to post pictures of their new, whitened smiles to social media, and to tag your office.

These are just a few of his suggestions. The bottom line? “Make a friend, and make a patient for life.”

The best thing about the Smiles For Life campaign is that it helps kids in need. It has raised more than forty million dollars and supports the Garth Brooks Teammates for Kids Foundation, Feed the Children, St. Jude’s Children’s Hospital, the Ronald McDonald House, and many others.

Smiles For Life runs each year from from March through June. Interested dentists can find out more about Smiles For Life participation. Please visit the Smiles For Life Facebook page to help spread the word!

The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.

There’s still time to take advantage of the professional teeth whitening offered through the Crown Council’s annual Smiles For Life campaign!

Smiles For Life is an annual fundraiser that has raised some forty million dollars for children’s charities since it began more than twenty years ago. The campaign begins every March and runs through the end of June.

It’s a marvel of simplicity. Participating dentists provide the professional whitening service and the patient contributes the value of the whitening directly to the Smiles For Life Foundation, not the practice. Every penny raised goes to participating children’s charities, including St. Jude’s Children’s Hospital, Garth Brooks’ Teammates for Kids Foundation, and many others.

Hundreds of dental practics in the United States and Canada take part in Smiles For Life every year. Their participation makes all the difference.

Equally important is Ultradent, the maker of Boost in-office whitening and Opalescence® take-home trays. Ultradent provides thousands of special teeth whitening kits to the campaign, free of charge. “We are so grateful to Ultradent for all that they do to make the campaign possible,” said Crown Council Managing Director Greg Anderson.

Interested dentists are encouraged to find out more about Smiles For Life participation. To get your with whitened please follow this link to find a participating Crown Council dentist near you. We also invite you to visit the Smiles For Life Facebook page to help spread the word!

The Crown Council is a prestigious alliance of dental professionals committed to dental excellence, fighting oral cancer, and to serving their communities and children’s charities.